Off Topic A place to boldly go off topic... just about anything goes...

Why use promotional items?

Old 07-31-2013, 04:00 AM
Senior Member
Thread Starter
Join Date: Sep 2012
Posts: 143
Default Why use promotional items?

The main features of promotional items could be summarised as follows:
1. Low relative cost. Other advertising methods can be much more expensive. Promotional goods also have that ‘hang around’ value. They are worn, used, or seen sometimes on a daily basis e.g. desk items, and so can achieve considerable reach and ‘impressions’ / ‘repetition’.
2. High perceived value. These items are ‘gifts’ – they are perceived as being given free. It’s fair to assume that most people like to receive something free, and also like to receive gifts. The emotional and behavioural responses to receiving such gifts far outweigh the low cost of the items themselves.
3. Flexibility. The product and product decoration variations are really limited only by budget. The right gift can be produced to appeal to your target market.

Cross Pen
Related Topics
Thread Starter
Last Post
Off Topic
08-16-2013 12:50 PM
Off Topic
02-19-2013 04:37 AM
Boby Nite
New Member Area
06-11-2011 11:11 AM
01-22-2008 05:55 AM

Thread Tools
Search this Thread
Quick Reply: Why use promotional items?

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.