The latest panda and penguin updates continues to punish sites, and Google continues to add minor tweaks to the algorithm to smoke out the spammers.

 

The latest panda and penguin updates continues to punish sites, and Google continues to add minor tweaks to the algorithm to smoke out the spammers.Google updates punished spam links and unrelated backlinks.As far as content is concerned, the Penguin’s de-ranking effect was hardest against those web pages that had created content with too much keyword stuffing in their information; pages that had overused repetitive keywords and key phrases to the point that it was dense enough to turn off human readers. This content was designed more for the search bots than people. The same keyword policies applied to the H1, H2 and H3 tags that break down content and same as Link Building Websites that had built up unnatural looking “black hat” backlink profiles were penalized most heavily. On one front, many penalized website owners had used anchor text in their backlinks that monotonously and constantly matched their site URL .


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