Website Analysis - Is your current website search engine friendly? Website structures and how your website is built, plays an extremely important role in a good SEO strategy. Having the ability to program a website to tell the search engines who you are, what you do and where you do it, is just as important as the search engines being able to read and index content on your website. A quick online analysis will help identify what they have to work with and will tell them what work needs doing to your website either ‘on' or ‘off' page.