There is a strong connection between fragrances and memory. There are times when a smell can make people remember certain moments in their life and certain memories they have had with people or certain people itself. Connecting ourselves to these memories through easily obtainable fragrances makes us happy. And to be remembered and that is one of the biggest reasons that perfumes are now not only a luxury good it is also sometimes required by people to be a necessity. In addition to this perfume is something that complements your style and through a perfume strong, rich or exotic it masks your individuality and makes a person feel ultra confidence.