You can choose to distribute these products as a freebie, or use it as a premium to increase brand loyalty and widen your customer base. The goal is to gain favorable exposure for the business, connect with consumers and earn their trust and loyalty; the bottom line is to improve the performance of the business.These products are usually seen at trade fairs and exhibitions where they are given for free to the public as a souvenir and at the same time subtly remind them of the business. When recipients get to use these products, the business earns for itself added advertising mileage.

 

Oh that's a good detail i was searching for a long time.